Lottery Goes to the Dogs!

It’s In the News Thursday!

And today it is news from right here in VA!

The Virginia Lottery has gone to the dogs!

The Va Lottery’s latest marketing campaign includes telvision commercials featuring 3 dogs. Duke, a Great Dane, was filming his commercial yesterday in Henrico County.

The commercials are scheduled to begin airing on April 14, 2009, when the lottery kicks off its new scratcher game, “Vriginia’s Lucky Dog”.

The VA lottery offers 40 to 50 scratcher games each year, each with a different theme and aimed a varying audiences. This one is geared toward dog lovers. The first set of $2 Lucky Dog game tickets will feature pictures of dogs owned by employees of the VA lottery.

Also, beginning on April 14th, the VA Lottery’s website will feature a virtual dog park where people can post photos of their own pets. ten dogs will then be cjhosen to have their pictures on upcoming Lucky Dog game Cards. Photos must be uploaded by May 26, 2009 to be eligible.

Watch for these commercials to begin airing April 14th!

And be sure to enter your dog’s picture at by May 26th!

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